Elon Musk arrived, Twitter employees began to sleep in the office

While Elon Musk quickly starts working after purchasing Twitter, the company is also pushing its employees. To meet Musk’s tight project deadlines, employees began to sleep in the office. The photo of a Twitter executive sleeping on the floor became an event on social media.

Elon Musk, who has been trying to buy Twitter since April, finally bought the platform last week and started working quickly. The new Twitter CEO, who sends top executives as his first job, wants jobs that challenge the company’s remaining employees as well.

While the billionaire businessman sets tight deadlines for the projects they give, the employees work literally day and night to adapt to this. In fact, the sharing of photos of a Twitter executive sleeping on the floor in the office became an event on social media.

Esther Crawford, Twitter’s director of product management, was photographed sleeping in a sleeping bag in what looks like a conference room, between a table and some chairs, while wearing a sleeping mask.

“Since some people are out of their minds, I’ll explain: Doing hard things requires sacrifice (time, energy, etc.). I have teammates all over the world who are making an effort to bring something new to life, so it’s important to me to be visible to them and not hinder the team.

I work with incredibly talented and ambitious people at Twitter, and right now is not a normal time. Less than a week to a massive commercial and cultural transition. We are #OneTeam and we use the hashtag #LoveWhereYouWork to show it, so I retweeted it with #SleepWhereYouWork. We’ve been in the midst of a crazy public uptake for months but we’re moving forward and I’m proud of our strength and resilience.
I love my family and am grateful to them for understanding these times. Building new things at the scale of Twitter is very difficult. I’m lucky to be doing this work with some of the best people in technology.”